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Nowadays, everyone wants everything immediately. Information, objects, images - everything must be, and indeed it is, at our fingertips, immediate, without waiting or downtime. Partly because time is money, partly because we have less of it, and partly because, even unintentionally, we let ourselves be consumed by this relentless grind that doesn't allow us to lose even a moment. Every breath corresponds to an action, preferably a productive one. However, we are still human, and our nature, willingly or not, emerges and rises above the wave of mechanical efficiency at all costs. It is rather recent, and almost counter-trend, the...

In the vast panorama of wine aromas, one of the most captivating is undoubtedly the honeysuckle aroma. This delicate and floral scent evokes images of spring gardens and idyllic landscapes. It is considered a positive and desirable element in the bouquet of certain white and red wines, contributing to the overall complexity and elegance of the wine. Honeysuckle, also known as Lonicera, is a climbing shrub that produces fragrant and colorful flowers. Its beauty and unmistakable fragrance have fascinated mankind for centuries. Honeysuckle flowers are characterized by tubular petals and colors that range from white to yellow, often with red...

Wine is a sophisticated beverage that offers a wide variety of aromas. However, even the best wine can have some defects that can negatively affect its aroma and taste, masking the perception of its varietal and territorial olfactory characteristics. Olfactory defects in wine can occur at various stages of the production process and are often due to processes of deterioration or contamination: problems due to insufficient grape ripening, incorrect fermentation management, poorly controlled oxygen contact, or improper use of sulfur dioxide. Wine production is a complex process that presents numerous risks to be faced and avoided by winemakers. In most...

Citrus aromas are “top” notes, in other words, powerful scents that go straight to your nose: we immediately notice them (just 2-3 seconds from inhalation); just as they are quick to manifest, they are also quick to vanish. In a bouquet of perfumes, citrus notes are the first contact that the nose and curiosity must capture, inviting us to go further. These are notes that disappear quickly, as they are volatile, but which give a unique olfactory imprint to the whole bouquet. All the citrus scents have in common the presence of the highly concentrated limonene molecule. Many other molecules...

  It is very important to create in our memory a wide database of smelling references that we are able to recognize in the food and wine that we consume. Without this “aroma database” we would not be able to recognize a smell when we perceive it.  For this reason, we decided to increase the number of wine aromas and we created a 24-aroma set. We already introduced the 24 aromas of red wine a few weeks ago, and we are now introducing the 24 white wine aromas. This 24-white-wine-aroma set has: the same 12 aromas included in our standard...