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In our latest poll, we asked you to choose the citrus aroma that best represents summer. Among different shades of freshness, energy and vitality, one clear winner emerged: lemon. The result made us reflect. Why lemon? Perhaps because it is one of those rare aromas that speaks to everyone, regardless of passions, expertise or habits. You don't need to be a wine expert to recognize the scent of freshly grated lemon zest. You don't need to be a sommelier to associate it with a summer day, a walk by the sea, a refreshing drink shared with friends, or a homemade...

There are times of the year we recognize with our nose before we do with the calendar. Christmas is one of them. Christmas scents are unmistakable and have the power to transport us instantly into a warm, sweet, and reassuring atmosphere. Just a breath of cinnamon, the peel of a freshly peeled orange, or the enveloping aroma of chocolate or spices is enough to make us feel “at home.” But why do Christmas scents move us so deeply? And which aromas are most characteristic of the holiday season, capable of evoking memories and profound emotions? Smell is the sense most...

Every year, between October and November, the first wines of the harvest begin to appear on the market. Among these, novello wine holds a special place: not only is it the first to arrive, but it is also the result of a specific technique that makes it a unique olfactory experience. But what truly makes a wine “novello”? How can it be recognized? And what are the similarities and differences with other “first wines” around the world? Italian novello wine is not simply a young wine: it is a wine produced at least in part using a winemaking technique called...

We know—it’s only September… but Christmas always comes too quickly. If you want to surprise with a corporate gift that’s out of the ordinary, now is the time to start planning. At Christmas, it’s natural to want to thank clients, partners, and colleagues with a special gesture.But every year, finding something original—not just the usual gift—is increasingly difficult.If this year you want to break the mold with a gift that truly surprises, maybe it’s time to go for a sensory experience. The Aroma Collections are gift boxes that combine a book and a set of aromas.They explain how to taste,...

Mushrooms – or rather: fungi – are not plants, but organisms belonging to their own kingdom, playing a fundamental role in the natural cycles of decomposition and regeneration. In oenology, fungal notes begin to emerge as the wine evolves: aging in the cellar and chemical reactions over time can bring aromas of mold, undergrowth, and damp earth to our senses. Historically, rural civilizations had already noticed these aromas in mature wines, but only with the development of modern oenology did they begin to be studied scientifically, distinguishing between natural evolutionary aromas and true flaws. In the taster’s vocabulary, the term...