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When we talk about perfumes and the ingredients that compose them, we often use words that recall the world of music: therefore the single ingredient, the raw material, either natural or synthetic, is called a "note", the mixtures of at least two or more ingredients are called "chords" and the final perfume, the fragrance obtained by mixing notes and chords, is called the "composition". In the art of perfumery, the perfumer's creativity is based on the careful and profound knowledge of notes and how they can best be used to obtain an olfactory balance, first in the creation of the chords, then...

Wood has always been present in human life as it was one of the very first building materials used to construct utensils and various types of structures. Various types of wood with odorous properties were used in religious ceremonies, as a basis in the preparation of incense, and also for sculpting statues dedicated to the gods. The scents of wood have often been associated with magical properties or with having a strong impact on the mind. For example, Cedar, a millennial tree, symbol of longevity and power, is the basis of an essential oil with a characteristic perfume with antidepressant properties. An incense fragrance...

With the term aromatic herbs we  are referring to all those fresh or dried plants, rich in essences, cultivated or available in the wild, for culinary and medicinal use. Aromatic herbs remind us of Mediterranean scrub, the sun and the outdoors: they are the aromas we often use in the kitchen, from balsamic rosemary to fresh mint to chamomile and linden herbal teas. Some are easy to grow at home, on the terrace or on the windowsill, to always have them fresh at hand. There is even evidence that Neanderthal man, 60,000 years ago, knew them: pollen from aromatic plants such...

We are carrying out a mission to try to restore the dignity to the sense of smell. Here it helps to remember that this sense has been celebrated, historically, in the arts and literature for ages.  In the written word, whether in verse or prose, references to smells are always harbingers of messages and sensations. It is difficult to speak of a perfume, or on the contrary of an odor, without a mood or a memory, connected to this detail. In an interview dedicated to olfactory scenarios, the writer Giovanna Zucconi says: "Perfumes are used to evoke places, to portray...

We try a food or beverage product to understand if we like it and whether we want to consume it or not. But tasting is different because it means trying to understand what constitutes the flavor of the product and what its desirable attributes are. So what's the use of tasting? Why try to better understand which aromas and tastes we perceive? Let's start by saying that tasting is usually a pleasure. In the case of wine tasting, the pleasure can be for beginners discovering new territory and for experts assessing a product. More generally, understanding and being able to recognize the attributes of a wine enables...