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We have often talked about the surprising organoleptic qualities and health benefits of a high quality Extra Virgin Olive Oil. However, many of us are conditioned by years of consuming mediocre quality oil and we struggle to distinguish a high quality product. This is why it is important to start food education, early, in elementary school! It all started in collaboration with some olive growing associations, when community projects related to olive growing, began to foresee the development of courses of first approach. The idea to educate the consumer about the true quality of EVOO was born. These would be courses that were not...

The tasting of an Extra Virgin Olive Oil is important not solely for personal satisfaction, but also for evaluating its quality. In fact, in addition to chemical analyses, Extra Virgin Olive Oil must pass the organoleptic evaluation of a panel of professionals who certify the absolute absence of olfactory and taste defects. The odors that constitute a defect for an olive oil are many (for example, mold, rancid, sludge, frozen olives, cucumber), and may be due to errors in the production process or storage of the oil. An oil that has defects is not only of a poorer quality, but also...

Red wines always surprise us with the complexity of their bouquets and the intensity of their aromas. Unlike white wines, which often have a bouquet characterized by hints of citrus and white and tropical fruit, red wines immediately strike the nose with scents of red or black berry fruit. The olfactory categories of the aromas present in these wines are however numerous: aromas of red and black berry fruit, flower, vegetal, balsamic, spice, wood, roasted, earthy, animal. The principal aromatic categories of red wine FRUIT. All red wines have hints of red or black berry and fruit. For example: raspberry, blackberry, cherry,...

Let me start by saying Happy New Year to everyone! As we move from 2020 into the new year 2021, I’m finding myself thinking about how I’d like to grow in this next year. Nowadays, with so much digital technology and focus on “getting things done”, it’s more difficult to slow down and notice and appreciate the sensorial things around us in our everyday life. Our human body is a sensory machine… a technology in and of itself. To remember this and consciously experience it, is one of the most healthy and satisfying actions we can take to rebalance ourselves...

In the Northern Hemisphere, the scents of the Winter Holiday Season immediately transport us to a warm atmosphere, one that is cozy and relaxing and full of joy. Smells, more than any other sensory experience, make us feel emotions. When they are intense, they recall clear memories and therefore have the power to affect our mood, positively or negatively, even in irrational ways. This superpower is due to the fact that olfactory sensations arrive directly to the limbic system of our brain, where memories reside and emotions originate, without first being filtered through the logical and rational part of the...